Against a clean, white background, a carefully crafted bouquet of white and green flowers appears almost to float, its details sharp and inviting. At the centre, numerous white daisy-like chrysanthemums form dense clusters, each bloom composed of finely cut petals that layer neatly around yellow-green eye centres, giving the bouquet a soft but lively focal point. These daisies are grouped so closely that they create a plush, cloud-like effect, suggesting both tenderness and quiet strength. Rising elegantly through this sea of petals are several unopened lily buds, their long, sculptural shapes a gentle contrast to the rounded daisies. The buds are a blend of pale green and soft cream, the tips just beginning to whiten, hinting at the dramatic flowers they will become in the coming days. Between these larger forms, delicate strands of baby's breath are scattered like tiny white stars, adding lightness and a dreamy, airy texture throughout. Deep green foliage frames the composition, the leaves broad and glossy, catching small highlights as if from a nearby window in a Shoreditch loft. The entire bouquet is hand-tied and wrapped with care: an inner layer of rustic brown kraft paper lending warmth and an organic feel, and an outer layer of transparent cellophane that holds everything snugly while allowing every stem and leaf to be seen. The wrapping is drawn together neatly at the base into a compact cone, ready for delivery across Shoreditch, from quiet residential roads to creative studios near Redchurch Street. The bouquet's restrained palette and gentle textures make it a fitting choice for sending sympathy, offering comfort, or simply bringing a touch of peaceful natural beauty into an East London home.
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A softly lit, hand-tied bouquet of white and green blooms is shown standing upright against a bright white background, its shapes and colours clearly defined. The arrangement is led by plentiful white daisy chrysanthemums, their petals pure and neatly layered around vivid yellow-green centres that add a quiet brightness, like small suns glowing from within the bouquet. These daisies are positioned closely together, creating a rounded, generous form that feels both comforting and full. Punctuating this gentle mass are several elongated lily buds, still tightly closed, with smooth, pale green bodies and creamy white tips poised to unfurl. They introduce a sense of graceful movement and the promise of change, suggesting blossoms that will gradually open over the coming days. Fine sprigs of baby's breath are threaded throughout, each stem holding clusters of tiny white flowers that drift over the larger blooms like a delicate veil, softening all the edges. Deep, polished green foliage cradles the flowers, adding contrast and depth and echoing the greenery found in nearby Shoreditch pockets of nature and rooftop gardens. The stems are carefully gathered and wrapped first in earthy brown kraft paper with a gentle crinkle, then in a sleek outer layer of clear cellophane that gleams slightly where it catches the light. The wrapping is snugly tied at the base, forming a tidy, conical silhouette that looks ready to be carried down Shoreditch High Street or placed quietly on a table in a calm, reflective corner. With its pure whites, fresh greens, and understated elegance, this bouquet feels especially suited to sympathy occasions, remembrance ceremonies, or moments when you wish to offer a peaceful, wordless message of care.

PURE ELEGANCE£65.00

  • Handcrafted by Your Local Florist
  • Freshly Made to Order
  • Delivered by Hand, Not Courier
  • Guaranteed to Impress
  • Same-Day Delivery - order by 3PM for delivery today
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Pure Elegance is a timeless white bouquet from Shoreditch Flowers, expertly arranged to bring calm, sophistication and light to any space. This gentle hand-tied features snow white lilies, delicate white spray chrysanthemums and cloud-like gypsophila for a soft, romantic look that suits birthdays, anniversaries, sympathy gestures or simple 'thinking of you' moments.

Each bouquet is crafted fresh in our Shoreditch studio and delivered in bud wherever possible, so you can enjoy watching the lilies and chrysanthemums slowly open over several days. With our 5-day freshness guarantee, you can be confident your flowers will arrive vibrant and long-lasting.

Perfect as a minimalist centrepiece or an elegant gift, this white flower bouquet pairs effortlessly with any interior style. Next-day UK delivery is available on orders placed before 4pm, making Pure Elegance an ideal last-minute yet premium surprise. If certain blooms are out of season, our florists will thoughtfully substitute with flowers of similar colour, size and quality to maintain the bouquet's refined, all-white look. Send Pure Elegance from Shoreditch Flowers to brighten their day with luxury white blooms and effortlessly chic style.
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  • Google * * * *

    The funeral flowers were lovely, well done.

    S
  • Google * * * * *

    Ordered the flowers to be delivered to friends in Oxford. The bouquet were delivered early in the morning and the company sent an email to notify me. Pretty convenient. Thank you.

    J
  • Google * * * * *

    Elegant bouquet. You could definitely tell that it's been created by experienced florists.

    P

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